Latest news
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Gallery: IBTM World Forum for Advocacy
Browse our gallery of photos from the IBTM World Forum for Advocacy 2024, in partnership with The Business of Events. Read more
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IBTM World Forum for Advocacy brings 80 senior leaders together for meaningful debate to drive change
The IBTM World Forum for Advocacy, in partnership with The Business of Events, brought together 80 senior leaders and policymakers from around the world to discuss various issues related to communicating the economic and social impact of global business events. Read more
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Unifying the message of advocacy
“We can only spread a unified message if we create more forums, stand on more stages, share more case studies, and drive a constant narrative that can be repeated all over the world”, says ICCA’s Senthil Gopinath. Read more
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The role of business events in combatting over-tourism
Eloísa Urrutia, Head of Global Sustainability, Meetings & Events at American Express Global Business Travel discusses the role of business events to tackle over-tourism. Read more
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Video preview: IBTM World Forum for Advocacy 2024
Claudia Hall, IBTM World’s Exhibition Director and Robert Wright, Founder of The Business of Events caught up with The Iceberg’s James Latham to preview November’s Forum for Advocacy 2024. Read more
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VisitBritain announces its Business Events Growth Programme supported 62 events in 18 cities to boost economy
VisitBritain’s programme to support Britain to secure international business events and increase delegate attendance has resulted in a boost to the economy of £45.5 million, with 62 business events supported in Read more