The International Congress and Convention Association (ICCA) has released its latest report titled Beyond Borders – How Associations Business Events Bring the World Together, delving into the global impact of business events spanning over six decades.
Using video interviews, data analysis, and animated graphs, Beyond Borders presents expert insights and assessments from both within and outside the international associations meetings industry. This pioneering methodology harnesses ICCA’s authoritative expertise, extensive reach, and esteemed position as a frontrunner in the industry. Additionally, it incorporates valuable contributions from notable figures representing IMEX, ASAE, Oxford Economics, various associations, Convention and Visitors Bureaus (CVBs), governmental bodies, and political advocacy groups.
Traditionally, ICCA releases major industry analytical reports on a five-year basis; however, significant global shifts since 2018 prompted a departure from this schedule. The onset of the global pandemic necessitated a thorough reassessment of event planning and execution strategies. Beyond Borders exemplifies the creativity and foresight crucial to the industry’s resurgence, rendering it easily accessible and shareable among ICCA members and the broader global community.
With a legacy spanning over 60 years, ICCA employs statistical data to illustrate the remarkable growth of business meetings and events and their profound impact on nations, cities, and communities worldwide. Yet, the publication acknowledges that this accomplishment merely represents a portion of the narrative, with the true significance of “Beyond Borders” lying in its forward-looking perspective.
Senthil Gopinath, CEO of ICCA, remarked: “Beyond Borders poses pertinent inquiries regarding the World Economy, the Economic Value of our Industry, Growing Industry Talent, Association Meeting Trends, and Social Sustainability, providing a tangible understanding of the critical challenges and opportunities ahead. While statistics convey one aspect, human experiences narrate another. ICCA remains, and will always remain, a people-centric enterprise… hence, Beyond Borders resonates with clarity and distinction. This is our industry, our community, and our moment to unite in pursuit of common objectives.”
Beyond Borders – How Associations Business Events Bring the World Together is accessible to all individuals who recognise and appreciate the pivotal role of the global industry as a catalyst for societal, political, and cultural transformation.